Helmi unveils a video where aestheticism and humor merge into a stylized direction. The rhythm of the song and the direction allow the director to create visual frames between winter sports and surrealistic situations inspired by the 80s.
Born and raised in Paris, Helmi defines himself as an Image Maker: ”When people ask me what I’m doing, I generally answer that I’m just making images.” This photographer and director made his first music video for Brodinski feat Theophilus London. As a director, Helmi likes to create a specific concept for each video he makes. The music video for Bonnie Banane feat WALTAAA, was a homage to the street culture, its aesthetics and icons of the 90’s. Last May, at the D&AD, he won a Wood Pencil for Best Editing for the “Bugatti” video and he was nominated as Next Director. Helmi is also part of the collective Pain’O’ChoKolat entertainment.