Director: Lope Serrano

Synopsis: Coach’s latest campaign, “Wear Your Shine,” showcases a collection of metallic and sparkly bags, clothing, and accessories for fall. Directed by Lope Serano and photographed by Joshua Woods, with choreography by Emma Portner, the campaign features stars like Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song. It highlights the importance of self-expression, encouraging individuals to let their inner shine be reflected through fashion. Coach’s Creative Director, Stuart Vevers, explains that the collection draws inspiration from the attitudes of today’s generation, using Coach’s heritage as a base for bold, youthful designs that foster self-expression and possibility.

Program: Between Fashion and Music – VAEFF 2024