Director: Megaforce

Choreography: (La)Horde 

Synopsis: The ad, part of Burberry’s ongoing collaboration with directing collective Megaforce, promotes the brand’s 2022 Outerwear collection. Unlike previous nature-themed campaigns, “Night Creatures” is set in the city, where a group of friends encounters a mysterious creature while on a bus. They then engage in a surreal, nighttime dance with it through the streets. Choreographed by (La) Horde, the ad aims to capture the bold, adventurous spirit of fearlessly embracing the unknown.

Bio: Megaforce are Leo Berne, Clement Gallet, Charles Brisgand and Raphaël Rodriguez. The four French directors are from a variety of backgrounds in graphic arts, design, photography and advertising; the resulting fresh approach of these combined skills, and an ability to use seamless transitions in their work bought them to the attention of Riff Raff Films in 2010.

Their formative career years were spent directing videos for the likes of Late of the Pier, Kid Cudi, Metronomy and Two Door Cinema Club, who are now all a bit more famous than they were then. In the years since, they have made two Apple commercials along with the comedy genius that is Snackerkist for Saatchi & Saatchi London, and have worked with commercial clients including Instagram, Burberry, Dior, Lacoste, Bacardi, BBC Sounds, Lynx AXE, Assassin’s Creed, IKEA, Nike and Finish.  

(LA)HORDE is a collective that was founded in 2013 by the three artists Marine Brutti, Jonathan Debrouwer and Arthur Harel. Together they question codes of various artistic disciplines, especially contemporary live art and performing arts.  At the head of the Ballet National de Marseille since September 2019, they have created choreographic works, films, video installations and performances, that always evolve around the body in movement.

From the interaction and the juxtaposition of these different media, they develop scenarios and actions that take up radically contemporary themes and questions.

Program: Between Fashion and Music – VAEFF 2024