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Gucci Hallucination Animations

Animation Director: Bjorn-Erik Aschim

Illustrations & Paintings: Ignasi Monreal

Production Company: The Line

Producer: Sam Taylor

Compositing: Sylvain Magne, Tom Flavelle, Kye Dorricot, Jonathan Gallagher, Fiona Lu, Deborah Ho, Hugo Morais, Mathieu Dellabe, Russ Etheridge

Animaton: Venla O. Linna, Sylvain Magne, Tim Dilnutt, Duncan Gist

Additional Painting: Mike Shorten

3D Previs & Comp: Luke Gibbard

Synopsis: We helped to bring Gucci’s 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal’s surreal fantasy paintings. We worked closely with Ignasi to bring his creations to life for the campaign which launched online, on giant billboards in major cities and in stores all over the world.

The campaign was pushed worldwide with massive murals in London, Honk Kong, New York, Milan and several other locations. The films were displayed on giant LCD screens in the shop windows of GUCCI stores worldwide and on jumbo video-billboards all over the world. The social media campaign spanned across several months and included banner ads, instagram stories and a launch film with the artist himself Ignasi Monreal. Learn More:


Program: Between Fashion and Music – VAEFF 2018

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