Director: Mary Hawkins

Synopsis: I love working with type and I started making this set of hand-drawn, animated letters representing New York City’s subway lines as a love letter to NYC. I’ve pulled the imagery from the neighborhoods that our trains move through, used common items in the subway as textures, and found shapes in the architecture and sights around us as we get where we’re going. I’ve been drawing these on the trains, and other subway riders have peered over my shoulder as I work and started conversations with me about the lines they take to live, play and work and the communities we move through.

Bio: I’m a typography-driven art director who uses bold type and big color choices to bring playfulness and whimsy to motion graphics for pop-culture, beauty and kid’s brands. I also work with nonprofits and social good groups to create positive change. As a freelance art director, I collaborate with creative directors, writers and other creators to build out 360 campaigns that include social, broadcast and out-of-home. I have a flexible, broad-based skillset in design and illustration and I love finding new ways to bring motion and life to your projects.

Program: Between Fashion and Music – VAEFF 2023