Director: Ebeneza Blanche

Synopsis: The New Originals’ Spring/Summer 2022 “Mathlete” campaign, directed by Ebeneza Blanche, draws from his personal experience in a Ghanaian boarding school. The campaign highlights preppy clothing like cardigans, vests, and bottoms, while offering an authentic portrayal of teenage life in Ghana. Photographer Kwabena Seyki Appiah-nti captured the imagery. Blanche reflects on his time in boarding school, describing it as a disciplinary experience where he struggled to adapt due to cultural and environmental differences, having grown up partly in the Western world.

Program: Between Fashion and Music – VAEFF 2024